About GoodSeed

Our Mission

Helping People Understand and Share the Gospel

GoodSeed exists to introduce people to the biblical worldview and equip Bible believers with tools and training for lifelong evangelism and discipleship. We aim to make the sharing of the Good News a natural, ongoing part of life.

Our vision is for every person to be able to understand a clear gospel message, regardless of worldview or age, and be equipped and able to share that message with others.

Our Journey

How did it begin?

It began with the realization that an understood gospel is a powerful gospel.

Twenty-five years among remote tribal groups taught John Cross and his colleagues that when the Bible was presented from creation-to-Christ, it made profound sense. They understood and believed.

As John traveled around the globe, he realized that many of those he met were much like the tribal people—they too knew nothing about God.

So he wrote a book using the same biblical approach that proved so effective with tribal people—one that could be given away or used to guide people to a clear understanding of the gospel.

In 1997, within weeks of the release of The Stranger on the Road to Emmaus, requests came from all over the world: “Can we have a German translation? Or how about French? Do you have an audiobook version?”

To handle these requests, GoodSeed was formed.

1997
first book
The stranger on the road to Emmaus - English
First Book

Edition 1 of The Stranger on the Road to Emmaus is first published on January 1.

1997
first translation
Translation Opportunities

Right away GoodSeed started getting translation requests, and the first one to be printed is the Russian translation, quickly followed by German and French.

1998
2nd edition
Stranger on the Road to Emmaus - 2002 cover
2nd Edition

An updated second edition of The Stranger on the Road to Emmaus is printed to keep up with the growing demand.

2000
new staff
Staffing

John Cross and a number of other missionaries begin full-time work with GoodSeed to meet the growing demand.

2001
new book
All that the prophets have spoken - English
All that the Prophets have Spoken

The first edition of All that the Prophets have Spoken is published – a new resource for the Islamic worldview.

2004
new book
Children's Book

The Lamb, a gospel picture book for children, is first published.

2005
videobook
Stranger Now Available on Video

A 12-hour videobook of The Stranger on the Road to Emmaus is produced, allowing people to learn and share the gospel in a new way.

2007
new logo
"See Hear Understand"

Over the previous 10 years, GoodSeed had used a couple of different logos, and in 2007 our current logo is introduced to reflect the growing ministry.

2007
new book
Eastern Worldview

By This Name, a book for the polytheistic/pantheistic and Eastern worldview, is printed.

2009
new cover
The stranger on the road to Emmaus - English
Updated Stranger Book

The Stranger on the Road to Emmaus gets a new cover with the fourth edition.

2009
new booklet
What are Christmas & Easter all about? - English
Easy English Booklet

What are Christmas and Easter all About?, an EasyEnglish picture book adaptation of The Lamb, is published.

2011
new edition
All that the prophets have spoken - English
Updated Cover

All that the Prophets have Spoken is updated with a new cover and is in use by ministries around the world in several languages.

2012
leader's resources
Leader's Guides for Group Studies

People had been requesting tools to help teach GoodSeed books, and in 2012 our first Leader’s Guide is printed. Guides for our other books came out in the following years.

2014
new booklet
New Easy English tool

The Story that Matters, another Easy English adaptation of The Lamb, is available for mass distribution.

2015
new edition
Integrated Videos in 5th Edition

With hundreds of thousands of copies of The Stranger in print, the 5th edition adds video links. Videos are added to By This Name and All that the Prophets have Spoken in the next year.

2017
20 years
Many translations

After 20 years of ministry, GoodSeed books are now available in over 30 different languages.

2018
new book
The Captive and the King's Will
Book for New Believers

The Captive and the King’s Will is finished and in print. This is GoodSeed’s first book written specifically for Christians for the purpose of discipleship.

2018
training resource
TERM for Small Groups Binder and USB
Training Resource

TERM for Small Groups is a curriculum to train people in how to share our creation-to-Christ gospel tools.

2019
new book
Tool for Secular Worldview

The No Ordinary Story book series is printed for the secular worldview. This is a more concise presentation of the creation-to-Christ gospel message.

2021
new audio resource
Radio Theatre

The No Ordinary Story – Radio Theatre has finished production and is available. This new tool is for people to share the gospel with others who may not be willing to read a book.

2025
new resource
The Lamb Children's Program
Children's Program

The Lamb Children’s Program is launched and made available for churches to use in settings like VBS or Sunday School.

2026
new resource
No Ordinary Story - The Musical
Musical Production

No Ordinary Story - The Musical is now available for churches and schools to put on a musical presentation of the gospel.

Where is GoodSeed going?

We find our tools and training reaching into the farthest corners of the globe. We are working hard to provide useful resources in formats and languages that can be used by people anywhere.

What makes GoodSeed unique?

We are an equipping ministry.

We are a small team working to provide tools and training for individuals, churches, and ministries to help them understand and share a clear gospel message as a lifelong lifestyle using the “Creation to the Cross” approach. 

  • Focused on Equipping: GoodSeed networks with ministries all over the world, equipping them with tools for evangelism and discipleship, and then providing training on how to use those tools.
  • Experienced in Missions & Ministry: The core staff of GoodSeed represents years of experience in ministry. They know the obstacles presented by various worldviews and the dangers of syncretism.
  • Products thoroughly Field-tested: Products produced by GoodSeed are tested with the target audience. Feedback is incorporated into the tools until they answer key questions presented by the target worldview. Tool construction also takes into account the needs and experience of the presenter, to make it as simple and user-friendly as possible without compromising the message.
  • Biblical Methodology: GoodSeed recognizes and uses the inherent strengths that come with using the historical-narrative architecture. Not only are there solid biblical precedents for doing this, but experience has also shown a high degree of understanding in those who are taught using this method.
  • Visually Aware: GoodSeed acknowledges the presence of many three-dimensional visual aids throughout Scripture. Recognizing that almost all people learn better with some component of visual assists, GoodSeed places a heavy emphasis on the careful use of visual aids.
  • Involved Staff: The GoodSeed staff does more than talk about evangelism; they also do it. The same applies to discipleship.
  • Ongoing Support: If you have a question about what tool may be best to reach a neighbour, just ask. Our staff are there to help give ideas and direction on what may be best to communicate a clear gospel message.
  • Gifted Media Team: GoodSeed’s ministry philosophy includes drawing individuals with natural or trained abilities in media, and then giving them a chance to perform at their maximum capability.i
books group shot

How do we operate?

  • As a ministry, we give of our resources to help equip others.
  • We link with other ministries instead of duplicating their efforts.
  • Our staff are partner-supported, as missionaries.
  • We work hard to keep our overhead down.
  • Staff receive no royalties for creative work.
The stranger on the road to Emmaus - English

Learn more about:

GOODSEED TOOLS
Learn more about our resources and tools that help believers share the gospel clearly and objectively, even if they are not experienced teachers.
GOODSEED TRAINING

Learn more about our training curriculum that enables believers to train themselves to be more effective communicators of the gospel.

CONTACT US

Looking to get in touch with our staff or ask a question? We love to hear encouraging stories of how people are using our resources.

STATEMENT OF FAITH

GoodSeed is a non-denominational ministry seeking to provide unique tools to help the church. Learn more about our beliefs.

WORKING WITH GOODSEED

GoodSeed is looking for people to join our missionary staff. 

NEWSLETTER

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DONATE TO GOODSEED

GoodSeed’s work and staff depend on the support of people like you.

LEGACY GIVING

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